Google Tag Manager Advanced Applications Course

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking.  I have launched a new course “Google Tag Manager Advanced Applications

Sign up for this course at Google Tag Manager Advanced Applications

In this course I will cover the following advanced topics.

  1. Understanding & using Data Layers
  2. Understanding and using Custom HTML tags in Google Tag Manager
  3. Using data layers to push dynamic values and trigger Google Tag Manager
  4. Track Vimeo Video interactions.
  5. Use Custom JavaScript variables in GTM to detect Ad Blockers
  6. Trigger message to users using Ad Blockers – really useful for ad supported sites.
  7. Pass values to Google Analytics Custom Dimensions using Google Tag Manager
  8. Track Ad Blockers in Google Analytics
  9. Track Universal Analytics User ID using true user id from your back end e.g CRM, database etc. and learn how to create special User-Id view in Google Analytics
  10. Integrate CRM database with Google Analytics for segmentation and Adwords Remarketing list.
  11. Write and read first party cookie using Google Tag Manager
  12. Getting Query Parameters from URL to use them in Tags or Triggers
  13. Many more will be added.

If a topic is not listed below then it is not currently in the course. I will add more examples based on student feedback.

Sign up for this course at Google Tag Manager Advanced Applications

Why should you learn from me:

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

GA + CRM + GTM = Deep Insights – No Developer Required (Webinar)

GA + CRM + GTM = Deep Insights – No Developer Required
Wed, Feb 6, 2019 10:00 AM – 11:00 AM PST
Thanks to Universal Analytics, we can integrate CRM data with Google Analytics to gain a more comprehensive view of the user journey.

Join us on February 6 for our webinar with Anil Batra, Managing Partner at Optizent, and find out how to integrate CRM data with Google Analytics for deeper insights and targeting. Whether you are interested in learning how to integrate CRM data with Google Analytics using Google Tag Manager, or create Adwords retargeting based on CRM data – this is the webinar for you!

You will learn how to:

  • Integrate CRM data with Google Analytics using Google Tag Manager
  • Drive insights based on the CRM data
  • Create Adwords retargeting based on CRM data

https://register.gotowebinar.com/register/3272187682350894604

 

Missed the Webinar?  – Join our workshop at – http://optizent.com/gtmtraining/