Best Selling Google Tag Manager Online Course

Google Tag Manager (GTM) Training Course – From Zero to Hero

This course covers every thing you need to know to start using Google Tag Manager with confidence. Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.

Get the course for only $9.99

I cover the latest version of Google Tag Manager in this course.  Get the course for only $9.99

I am very confident that you will love this course.

I take personal interest in your success so if get stuck or want something that is not covered in the course then feel free to reach out to me.  Let’s get started!

In this course you will learn – Get the course for only $9.99

  1. Fundamentals of Tag Manger (Applies to any tag manager)
  2. Signing up for Google Tag Manager
  3. Details of Google Tag Manager Interface
  4. How to setup Google Tag Manager for Google Analytics and track page views
  5. How to setup external link tracking as Events in Google Analytics via Google Tag Manager
  6. How to setup Button click tracking in Google Analytics
  7. Track JavaScript errors using Google Tag Manager ( GTM)
  8. Deploy GTM in WordPress
  9. Understand and use Data Layer in Google Tag Manager
  10. Pushing dynamic values and custom event in DataLayer
  11. Deploy Facebook Conversion and Re-targeting Pixel to drive higher conversions
  12. Facebook event tracking to track specific actions on your site and create targeted list based on those actions.
  13. Measuring page scroll depth – see how far users scroll on long and wide pages.
  14. Tracking if users look at particular elements such as section, image, banner etc on the page
  15. Track user engagement with YouTube videos embedded on your pages.
  16. More to be added soon

I am available to help if you do get stuck. So go ahead and signup and I will see you in the course.

New tracking examples added based on student demand – if something is not covered, let me know and I will show you how to do it in Google Tag Manager.

Note: You will need basic understanding of HTML and JavaScript to use some advanced tracking using GTM.

Here is what some of the students are saying:

Troy – AWESOME COURSE! I bought like 4 courses (including stuff for google tag manager) on udemy to teach me this and NOTHING came close to what Anil delivered in this course! I dont usually rate courses and place comments but I will make an exception in this case. Phenomenal class, covers everything, & well worth the money!

Kate Proyka –  The course is well structured, clear and covers all elements of the tool. There are several examples which can be easily implemented and make sense.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

 

Get the course for only $9.99

What is Web Analytics and how it differs from Digital Analytics

Web Analytics and Digital Analytics are quite often used interchangeably.  I have been asked, by my students and some clients, about the difference in these two, so I decided to write this short post to clarify the terms.

As you can see from the Google Trends graph, Google searches for “Digital Analytics” were nonexistent till Web Analytics Association changed its name to Digital Analytics Association. Since then the term “Digital Analytics” has started to pick up.
digital-analytics

In early days of internet, companies started to analyze website data such as users, visitors, visits, page views etc. and the term used to describe this analysis was called “ Web Analytics”.

Then came other forms of online (digital channels) such as email, search, social, mobile etc. and increasingly Digital Analytics folks were including this data and analysis of all these channels to provide a complete view of the “Digital” channels, marketing and customers. To fully include the scope of work of “Web Analysts” a new term “Digital Analytics” was coined.

“Web Analytics” companies like WebTrends, Omniture (now Adobe), Google Analytics etc. also started including data from other online channels and transformed from Web Analytics tools to Digital Analytics tools.

When I was on the board of “Web Analytics Association” from 2009 – 2011, we had several discussions regarding the name of the association. The general consensus was that our members were doing much more than traditional “Web Analytics” and association needs to change the name and scope to include the changing role of “Web Analytics”. Association finally changed the name to “Digital Analytics Association” on March 5th, 2012.

So back to the original question – What is the difference between Web Analytics and Digital Analytics?

Web Analytics is analysis of the website data.

Digital Analytics includes analysis of data from all digital channels that includes websites. Data from search, display advertising, social, email, mobile etc. is included to provide a complete view of the digital marketing and customers.

Though usage of Digital Analytics is picking up, “Web Analytics” is still searched more often than “Digital Analytics” as shown in the following Google Trends chart

web-analytics-vs-digital-analytics

The following video is part of the full course that is available on

Global Analytics Academy

or

Udemy