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CPM & CPC Comparison Calculator


Compare your CPM and CPC campaigns side by side to see where you should be spending your money.
Enter Total Cost of your Campaign  
CPM Campaign
CPM  
Estimated CTR  
CPC Campaign
Cost Per Click  
Estimated CTR  
    
Following values are Calculated
Number of Impressions  
CPM  
eCPC  
Expected Clicks  
Number of Impressions  
eCPM  
CPC  
Expected Clicks  

Note: Enter the optional values (Bounce Rate, Effective Visits, Action) at once if available before pressing 'Calculate'. Always press 'Start Over' if you wish to add Optional data (Bounce Rate, Effective Visits, Action) after you have calculated the CPM.