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Fundamentals of Digital Analytics

Class Details

earn everything you need to know to leverage Google Analytics for your business or for your Job. You will learn all aspects of Google Analytics that you need to start using Google Analytics at your work today
This class will get you ready for your job in Digital Analytics (Web Analytics, Social Media Analytics etc.). Perfect for Marketing Managers, Content Writers and Aspiring Digital Analysts

Topics Covered

  • What is Google Analytics
  • How to get started with Google Analytics
  • Over view of the Admin Panel
  • Overview of all the reports that are available
  • How to analyze the data
  • Tracking Campaigns
  • Tracking Events
This is a live class with an opportunity to ask questions and interact with your instructor.
About the instructor: This class is taught by an Instructor, who has been teaching at UBC, Digital Analytics Course since 2006. Has developed and taught course for University of Washington Digital Media program and is currently developing a course for Bellevue College. He is also a frequent speaker at various marketing conferences.
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