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Web Analytics Behind The Hood

Class Details

Whether your have been dealing with Web Analytics or are new to it, this class will benefit you. This class will teach you that no other class has even done. We go behind the hood and look at

  • Understand how browser/server communication happens
  • Understand how data gets passed to server
  • Understand how data is collected ( Javascript, server logs) - Basics of Data Collection Javascript using Google and Omniture as examples
  • Understand how cookies are used (we will look at Google Analytics cookies)
  • Understand how data is stored in the backend
  • Understand how data Is processed
  • Understand how data gets Converted into Visits, Visitors, Page Views, referrer and various other reports
This is a live class with an opportunity to ask questions and interact with your instructor.
About the instructor: This class is taught by Anil Batra, who has been teaching at UBC, Digital Analytics Course since 2006. Has developed and taught course for University of Washington Digital Media program and is currently developing a course for Bellevue College. He is also a frequent speaker at various marketing conferences as we as an avid blogger.
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