When analyzing data in Google Analytics 4, looking at numbers alone doesn’t always tell the full story. A traffic count…
If you’ve spent time in Google Analytics 4, you’ve probably heard this many times: “Everything in GA4 is an event.”…
When you connect Google Analytics with Google BigQuery, you unlock access to raw event-level data that can be analyzed far…
When people think about ecommerce tracking problems in GA4, they usually focus on missing revenue or broken purchase events. But…
When you build a dashboard in Looker Studio, one of the first things people want to do is change the…
If you’re using Gravity Forms on your website, tracking form submissions as conversions is essential for measuring performance in analytics…
When you’re analyzing your GA4 data, you want to understand how real users are interacting with your website. But there’s…
Understanding the difference between open funnels and closed funnels is essential if you want to avoid confusion and get meaningful…
If you’ve ever opened Google Analytics 4 and felt a little lost, you’re not alone. GA4 is powerful, but finding…
We have audited hundreds of GA4 setups and found that most are not broken in obvious ways. Events appear in…
If you are relying on data to make marketing decisions, your tracking setup must be accurate. Unfortunately, most Google Tag…
The digital marketing world is going through one of its biggest shifts in decades. Third-party cookies — once the backbone…
Server-side tracking gives you more control, better data delivery, and improved reliability compared to client-side setups. But there’s one challenge…
As the digital landscape evolves, marketers and businesses must rethink how they track users online. Cookies have long been the…
In this article, we’ll guide you through configuring Adtraction conversion tracking using a server-side Google Tag Manager (GTM) container. By…
Most GA4 accounts do not fail all at once. They slowly drift into bad data. There are no warnings and…
Every now and then I post about some of the the work Optizent Team has been doing. This helps us…
Looker Studio Pro is a new version of Looker Studio that offers enhanced features and support for enterprise users. Looker…
What is Minimalism?The core concept of minimalism is living simply and having only those things that you absolutely need. It…
Data Silos are a problem in every organization. It is easy to assume that larger organizations like Facebook might have…